News & Blogs

Find the latest Pure & Original updates

June 26, 2017

We would love to inspire you with this amazing project in Miami, Florida. Fresco lime paint is an excellent pr...

May 3, 2017

We are very excited to present the "Inspiration Collection 2017" to you!  With this collection Pure & Original...

April 23, 2017

The exterior of your home is the first impression. Ideally, it is consistent with the character of the interio...

March 28, 2017

It's that time of the year again. Spring has arrived. Days are getting longer, more sunshine, more vitamins, a...

January 29, 2017

Are you also caught by the latest trend of high gloss finishes? Well, we are! Pure & Original developed a high...

January 11, 2017

We are very excited to announce that the new colors of Pure & Original are now available in the USA. Pure & Or...

November 29, 2016

We are very proud that our specialty paint "Quartz Kalei" has been used as wall finish at the "Dig-Inn"  resta...

November 2, 2016

Perhaps you recognize the situation, you want a very matte wall paint but after a while, day to day living may...

September 22, 2016

Keep an eye on our news page to find out where and when you can find us at a tradeshow. It's a great opportuni...

September 5, 2016

The famous Dutch designer Robert Kolenik used Pure & Original's Marrakech Walls for the lobby of the prestigio...

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Pure & Original® paint

Pure & Original paint is a family company proudly fabricating paint for over 70 years. Passion, knowledge and craftsmanship are at the core of our business. By sourcing the best raw materials and minerals followed by thorough testing, our paints meet the highest standards for quality, sustainability and environment. 


Bespoke service: Our Pure & Original paint is 

tinted and mixed in North America using 100% 

Pure & Original natural pigments. Paint can also

be tinted to RAL colors and others.

Visit the Canadian online store:


If you are a professional installer, designer or architect, please contact us directly for information about our products, trade program, professional accounts or to place a commercial order. Our team is ready to assist you. Email:


If you are interested in our Qualified Painters Program, please contact:


Dealers and installers

To find a local dealer or installer please contact us

or visit our dealer's page.


Projects and publications 

Explore our curated list of inspirational projects featuring Pure & Original.




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For questions about your order or more information about Pure & Original paint in the USA, please email us at or give us a call.

Phone: 1888 292 1396

Hours: Monday - Friday  8:30 am -  5:00 pm EST


Blogger program

Let us know who are your favorite bloggers. We have a blogger support program to help promote creativity and reward those who inspire us!


Dealers program

If you are interested in our dealers program,

please contact