The official Pure & Original dealer for the USA


  • Do you ship internationally?

    No, we only ship within the USA.

  • How long does shipping take?

    It depends on the size of your order and your location. We strive to serve you within 2 – 7 business days. All indicated delivery times are estimated times.

    Please note that all shipments are handled by third parties. Delays, disruptions, or damages may occur and are usually beyond our control. If you are tight on a deadline, we recommend ordering the goods in time.


  • Do you ship by express?

    Yes, additional fees may apply.

  • Do you ship to Alaska and Hawaii?

    Yes. For shipments to Alaska and Hawaii, please place your order by email:

  • This is a foreign product, do I have to pay additional duties or fees?

    No, there are no additional fees.

  • What if my package got damaged?

    Despite our best efforts to prevent damage, it can occur during shipment. If you receive damaged cans resulting in paint spoilage or if a shipment gets lost, we will arrange a replacement for the lost product.

    To file a claim for damages with the shipping companies, we require clear pictures of the damage inside the box and exterior of the outer shipping box from all sides. These images must be provided within 72 hours of receipt of the shipment.

    Please promptly email our customer service team to initiate the claims process and ensure swift resolution.

Payments, warranty & returns

Questions for payments, warranties, and returns.

  • What payment methods do you accept?

    We accept Visa, Mastercard, and PayPal.

  • What happens after my payment?

    We will process your order as soon as we receive your payment.

  • What is your return policy?
  • What is your warranty policy?

    We offer six months warranty on our products as long as you keep them in the original can, free of frost.

  • Can I pre-order items that are sold out?

    ​Yes, please drop us an email then we will secure the item(s) for you and will keep you updated. We request a 15% prepayment, first come, first go.


Painters, trade program, dealer program, and affiliate program.

  • How do I find a P&O painter?

    We work directly with professional painters and faux finishers. If you are seeking an installer to apply your P&O paint, please email us for a list of referrals. 

    If you are a professional painter, please email us directly to place a commercial order.

  • How can I sell P&O in my store?

    If you are interested in our dealer program for stores and have questions, please submit our contact form here.

  • What about influencers and affiliates?

    ​Let us know who your favorite influencers are. We have an affiliate program to help promote creativity and reward those who inspire us!

    Interested in featuring our products? Contact us here to discuss our affiliate program.

Lime paint application

Fresco and Marrakech Walls

  • What tools should be used to apply Fresco and Marrakech Walls?

    Fresco: Do not apply lime paint with a roller. A roller will leave pigment and roller marks. Lime lumps will accumulate at the edges of the roller. This technique does not generate the typical look of lime.

    We recommend applying Fresco lime paint with a block brush like our Fresco lime brush. The quality of the brush affects the texture and the final result of a brush stroke finish.

    Marrakech Walls: Apply lime-plaster paint using a brush or by a roller.

    Then, a spatula or trowel should be used to achieve the plaster paint textures and color variations. If you are not using the Pure & Original spatula, we advise you to use a light spatula with rounded edges to prevent scratching.

  • Should I prep the surface prior to painting?

    In most cases, proper adhesion requires surface preparation with our Wallprim paint primer. Both Marrakech Walls and Fresco are 100% mineral products and they do not adhere well to synthetic surfaces such as drywall, sheetrock, regular paint coats, and other primers.

    The surface has to be free of grease, dust, and humidity, and it must have no texture or imperfections.

  • Can I use any random primer?

    No. Pure & Original Wallprim primer is uniquely designed for lime paints like Fresco and Marrakech Walls.

    We can only guaranty good adhesion if you use Wallprim.

  • What surfaces can Fresco and Marrakech Walls paint be applied to?

    Marrakech Walls lime-plaster paint and Fresco lime paint can be applied to many surfaces if cleaned properly and primed with Wallprim when necessary.

    Good surfaces include painted walls, newly plastered walls, (non-woven) wallpaper, lime plaster, concrete plaster, suction mineral stones, aerated concrete, drywall, plaster blocks, wood, 100% mineral surfaces and other mineral surfaces.

    Lacquers: Sand it first until it is matte, clean it and then apply Wallprim primer.

    Latex: Apply Wallprim primer for good adhesion.

    Other lime paints: The lime paint has to be fully dry and cured. Our advice is to wait for at least 48 hours. Wallprim might be helpful to eliminate the absorbent property of the original lime paint.

    Plaster and stucco: Adhesion to a mineral surface is very good, as long as it is fully dry, well cured and solid. Remove loose parts and dust. Wallprim might be helpful to eliminate the absorbent property of stucco.

    Wallpaper: Apply Wallprim first. Be cautious with wallpaper that has a texture, it affects the natural texture and appearance of lime paint.

    Wood: Can be applied directly to soft and hard wood, but Wallprim is advised for any processed wood like MDF.

  • What sealer do you recommend for Fresco and Marrakech Walls?

    If you wish to seal your Marrakach Walls lime plaster surface or your Fresco lime paint surface, we recommend using our Dead Flat Eco Sealer for a matte and transparent wall finish. The sealed surface will be highly washable and resistant to moisture, stains, and wear. It will deepen the color.

    After 7-10 days (when lime is fully cured, light colors after 4 days), apply 2 or 3 thin, diluted (~15% with water) layers of Dead Flat Eco Sealer with a brush or air-spray. Wait 12 hours in between the layers. Don’t use a roller to prevent air bubbles.

    View our technical sheet for Dead Flat Eco Sealer.

Maintenance of lime paint

Fresco and Marrakech Walls maintenance

  • Does lime paint revile color?

    No, lime paint does not revile color. That used to be the case with old lime paint, but not with our products.

  • Is lime paint washable?

    No, lime paint and lime plaster-paint is not washable. It is porous and it will absorb the stain.

    We recommend to remove dirt asap with a warm damp cloth and if needed, sand it slightly. It’s recommended to protect high traffic areas and wet rooms with our Dead Flat Eco Sealer.

  • Can lime paint be applied in a bathroom or restroom?

    Yes, lime paint is resistant to bacteria and mold. It is very suitable for wet rooms. For parts that are exposed directly to water, we recommend making it water repellant and easy to clean with our Dead Flat Eco Sealer because water spots can cause stains on lime.

    Note: We don’t support the use of Fresco or Marrakech Walls on the interior side of showers.

  • Is Lime paint heat resistant?

    Yes, lime paint is inflammable. If protected with Dead Flat Eco Sealer,  the sealer is heat resistant up to 212 Fahrenheit (100 degrees Celsius).

Technical and coverage questions for lime paint

Fresco and Marrakech Walls technical information and coverage

  • How long does it take for Fresco and Marrakech Walls to dry?

    ​Fresco: We suggest waiting 8 hours in between the layers.

    Marrakech Walls: It usually takes 6 to 8 hours to let it dry.

  • Can Fresco or Marrakech Walls be mixed with other paints?

    No, Fresco and Marrakech Walls cannot be mixed with other paints.

  • Is the color of Fresco and Marrakech Walls consistent?

    Due to the natural lime in Fresco and Marrakech Walls, deviation in color may appear. The color also depends on the application technique and the use of a finishing product. We’ll be happy to advise you! If you need more than one can, we recommend to mix and match the cans.

    Note: Wet Fresco and Marrakech Walls is darker than the final dry result. The final color of Fresco and Marrakech Walls can only be judged after all steps are taken (flattening for Marrakech, sanding for Marrakech, and cleaning for both).

    Note: Application of a sealer will result in a darker color.

  • Can I mix different Pure & Original lime paints?

    Yes, by mixing Pure & Original lime paints it is possible to create nice effects and blend colors.

  • How many square feet can I cover with Fresco and Marrakech Walls

    Fresco: About 110 square feet per liter. It depends on the surface, dilution and application technique. In most cases, it goes further than 110 ft2.

    Marrakech Walls: About 60 square feet per liter. It depends on the surface, dilution and application technique.

  • Should I dilute Marrakech Walls?

    Fresco: Yes, adding water may make the lime paint easier to work with but also has an effect on the color and appearance. Depending on the thickness of the lime paint we suggest diluting about 15 to 30% (until as liquid as buttermilk). Prevent potential differences in color by keeping the ratios equal between multiple cans of paint.

    Marrakech Walls: No, unless it’s very dry and thick. In that case adding a little bit of water will make it easier to process. Marrakech Walls is supposed to be thick, but smooth.

  • Can I use Fresco as a lime wash?

    Yes, Fresco lime paint provides is a beautiful, authentic lime wash on mineral surfaces like bare brick or wood when diluted.

    Limewash mix: 1 part Fresco lime paint – 2 parts water (or more).

  • How long can I keep lime paint?

    If you keep lime paint in a closed can and frost free, it can last at least 12 months.

    An opened can of lime paint will last at least six months.

    Lime paint is 100% ecological and made with natural pigments. Dark colors can fade sooner due to the lime.

Classico chalk-based paint questions

Classico chalk-based paint application

  • Can I apply Classico chalk-based paint with a roller?

    Yes, you can apply chalk paint with a lint free, 5-6 mm roller for smooth surfaces.

    For an aged finish, we recommend applying the paint with a brush.

    Don’t cut edges in advance and work either in the same direction or crisscross.

  • Should I prep the surface?

    Although Classico is a no or little prep paint, some surfaces might need extra attention. Old finishes might contain wax, grease, oil or silicone. If that’s the case (or if you’re not sure) we recommend cleaning the surface with Pure & Original Super Cleaner.

    Silicones need to be sanded down.

    We recommend to roughen shiny surfaces slightly with sanding paper for maximum adhesion.

    Make sure your surface is free of dust and it must have no texture or imperfections.

  • Which sealer do I use for chalk paint?

    If you wish to seal your Classico chalk-based paint surface, we recommend using our Dead Flat Eco Sealer for a matte and transparent wall finish. The sealed surface will be highly washable and resistant to moisture, stains, and wear. It will deepen the color.

    Tip: We recommend Licetto paint for high-traffic areas like kitchens, bathrooms, and hallways. Licetto is a non-mineral matte yet highly cleanable paint without sealant.

    Although not necessary, protection with our soft, liquid Italian Wax is a popular choice for furniture pieces.


Classico chalk-based paint maintenance and technical information

  • Is Classico washable?

    Yes, chalk paint is lightly washable after the chalk-based paint is cured, usually after two weeks. You can clean chalk paint with a warm, damp cloth, but do not rub it to prevent shiny spots.

    Licetto paint, a matte yet highly cleanable paint finish, is a better alternative for high-traffic areas and wet rooms. It’s also possible to protect Classico with one of our protective finishes.


  • How long does it take for Classico paint to dry?

    In general, it take about 4 hours for chalk paint to dry. We suggest waiting 4 hours in between the layers.

  • How many square feet can I cover with Classico paint?

    The general indication is about 130 square feet/ per liter. It depends on the surface, dilution and application technique. In most cases, it goes even further.

  • Should I dilute Classico chalk-based paint?

    Yes, diluting chalk paint by adding water makes the paint easier to work with.

    Chalk paint dilution mix: Dilute chalk paint with up to 10% water.

  • Is the color of Classico consistent?

    Yes, Classico chalk-based paint color is consistent.

  • How long can I keep Classico? ​

    If kept in the original closed can, and in a frost free area, chalk paint can last at least 12 months.