Inspiration Collection 2017

We are very excited to present the "Inspiration Collection 2017" to you! With this collection Pure & Original is showing it's colorful side.

The colors associated with the brand are usually muted shades of grey, beige and white, which have been driven to perfection over many years. The hidden gem of Pure & Original’s color collection are the bright colors – the jewel tones, the earth tones and the pale tones, with sophisticated nuances that are oh so difficult to achieve. By using only natural pigments, this collection will reflect the colors in a richer and a deeper way than is possible with traditional paints made of synthetic color pigments.

This project shows that even the brightest colors of Pure & Original have a surprisingly calming effect.

Visual Manager: Iris Floor Photographer: Margaret de Lange Styling: Kirsten Visdal Creative Direction: Dagne Fargestudio Credits for the Inspiration Collection 2017:

English Translation: Shannon Marshall

The complete file with many inspiring pictures can be found on ISSUU.

Pure & Original® paint

Pure & Original paint is a family company proudly fabricating paint for over 70 years. Passion, knowledge and craftsmanship are at the core of our business. By sourcing the best raw materials and minerals followed by thorough testing, our paints meet the highest standards for quality, sustainability and environment. 


Bespoke service: Our Pure & Original paint is 

tinted and mixed in North America using 100% 

Pure & Original natural pigments. Paint can also

be tinted to RAL colors and others.

Visit the Canadian online store:


If you are a professional installer, designer or architect, please contact us directly for information about our products, trade program, professional accounts or to place a commercial order. Our team is ready to assist you. Email:


If you are interested in our Qualified Painters Program, please contact:


Dealers and installers

To find a local dealer or installer please contact us

or visit our dealer's page.


Projects and publications 

Explore our curated list of inspirational projects featuring Pure & Original.




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For questions about your order or more information about Pure & Original paint in the USA, please email us at or give us a call.

Phone: 1888 292 1396

Hours: Monday - Friday  8:30 am -  5:00 pm EST


Blogger program

Let us know who are your favorite bloggers. We have a blogger support program to help promote creativity and reward those who inspire us!


Dealers program

If you are interested in our dealers program,

please contact