News & Blogs

Find the latest Pure & Original updates

May 13, 2020

Does no one know what bricks are?

We were looking for bricks at the local home improvement stores and none of t...

May 1, 2020

Cami from Tidbits recently finished her European style kitchen and selected Marrakech Walls in color Milk Whit...

September 13, 2019

For my work as an interior designer, I have been working for years with the products of Pure & Original. For t...

April 20, 2019

Colors influence our state of mind; we love to take you with us to a sunny summer day with our new spring colo...

February 3, 2019

Mjölk was started in 2009 by husband and wife team John Baker and Juli Daoust. With an eclectic mix of backgro...

October 17, 2018

What’s the difference between Fresco lime-paint and Marrakech Walls? A frequently asked question!

Let’s start w...

August 14, 2018

The traditionally luxurious decorative features of this Oslo apartment get a contemporary update with a gleefu...

June 20, 2018

Our living room has been white for a while, and actually, I’m not that big of a white fan. My chaotic head lov...

April 11, 2018

This bathroom was designed within a master bedroom suite (design by Veronique Hendriks/Design Studio V). ...

September 14, 2017

Summer is slowly getting to an end, and we hope that you had a perfect time! September has arrived, the days a...

Please reload

Pure & Original® paint

Pure & Original paint is a family company proudly fabricating paint for over 70 years. Passion, knowledge and craftsmanship are at the core of our business. By sourcing the best raw materials and minerals followed by thorough testing, our paints meet the highest standards for quality, sustainability and environment. 


Bespoke service: Our Pure & Original paint is 

tinted and mixed in North America using 100% 

Pure & Original natural pigments. Paint can also

be tinted to RAL colors and others.

Visit the Canadian online store:


If you are a professional installer, designer or architect, please contact us directly for information about our products, trade program, professional accounts or to place a commercial order. Our team is ready to assist you. Email:


If you are interested in our Qualified Painters Program, please contact:


Dealers and installers

To find a local dealer or installer please contact us

or visit our dealer's page.


Projects and publications 

Explore our curated list of inspirational projects featuring Pure & Original.




  • White Pinterest Icon
  • White Instagram Icon
  • White Facebook Icon


For questions about your order or more information about Pure & Original paint in the USA, please email us at or give us a call.

Phone: 1888 292 1396

Hours: Monday - Friday  8:30 am -  5:00 pm EST


Blogger program

Let us know who are your favorite bloggers. We have a blogger support program to help promote creativity and reward those who inspire us!


Dealers program

If you are interested in our dealers program,

please contact