Classico Chalk Based Paint

Classico is an environmentally friendly, professional, chalk based paint with all natural pigments

The velvet powdery, matte look and the vibrant colors of Classico wall-paint will give your house the exclusive look it deserves.


Classico paint is as matte as lime paint but without the variable color nuances. It has a soft, velvety look. The deep colors are solid and consistent. Classico is also an excellent finish for furniture.

Custom filled sample-sizes are available, and we'll be happy to advise!

Find your color

Technical datasheetDatasheet Classico
Classico technical sheet
Safety Sheet Classico: MSDS

Pure & Original® paint

Pure & Original paint is a family company proudly fabricating paint for over 70 years. Passion, knowledge and craftsmanship are at the core of our business. By sourcing the best raw materials and minerals followed by thorough testing, our paints meet the highest standards for quality, sustainability and environment. 


Bespoke service: Our Pure & Original paint is 

tinted and mixed in North America using 100% 

Pure & Original natural pigments. Paint can also

be tinted to RAL colors and others.

Visit the Canadian online store:


If you are a professional installer, designer or architect, please contact us directly for information about our products, trade program, professional accounts or to place a commercial order. Our team is ready to assist you. Email:


If you are interested in our Qualified Painters Program, please contact:


Dealers and installers

To find a local dealer or installer please contact us

or visit our dealer's page.


Projects and publications 

Explore our curated list of inspirational projects featuring Pure & Original.




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For questions about your order or more information about Pure & Original paint in the USA, please email us at or give us a call.

Phone: 1888 292 1396

Hours: Monday - Friday  8:30 am -  5:00 pm EST


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Dealers program

If you are interested in our dealers program,

please contact