Our natural ingredients

We strive to deliver one of the most eco-friendly, high-end paints in the market. Within every paint can and new color, you will find our commitment to sourcing and delivering the most sustainable and safe ingredients for our customers.


Our products are proudly defined by their natural ingredients and pigments. And where possible, we try to avoid unnecessary additives. Better yet, all of our paint products are vegan - without animal by-products and not tested on animals.


To better serve our planet, we aim to make our packaging as recyclable as possible for a successful delivery. Our paint cans are made of 100% recyclable steel with a recyclable label made of PET on top. Our packing material comprises usually of cardboard boxes and stuffed paper.

To limit printing, we offer all our brochures digitally upon request

Besides paint, Pure & Original also carries a wide range of tools like brushes and trowels. All tools are made of beech wood with an FSC hallmark and painted with a sustainable varnish. The bristles are a mix of synthetic and natural pig hair.

Pure & Original® paint

Pure & Original paint is a family company proudly fabricating paint for over 70 years. Passion, knowledge and craftsmanship are at the core of our business. By sourcing the best raw materials and minerals followed by thorough testing, our paints meet the highest standards for quality, sustainability and environment. 


Bespoke service: Our Pure & Original paint is 

tinted and mixed in North America using 100% 

Pure & Original natural pigments. Paint can also

be tinted to RAL colors and others.


Visit the Canadian online store:  



If you are a professional installer, designer or architect, please contact us directly for information about our products, trade program, professional accounts or to place a commercial order. Our team is ready to assist you. Email: info@pureoriginalusa.com


If you are interested in our Qualified Painters Program, please contact: info@pureoriginalusa.com


Dealers and installers

To find a local dealer or installer please contact us

or visit our dealer's page.


Projects and publications 

Explore our curated list of inspirational projects featuring Pure & Original.




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For questions about your order or more information about Pure & Original paint in the USA, please email us at info@pureoriginalusa.com or give us a call.

Phone: 1888 292 1396

Hours: Monday - Friday  8:30 am -  5:00 pm EST


Blogger program

Let us know who are your favorite bloggers. We have a blogger support program to help promote creativity and reward those who inspire us!


Dealers program

If you are interested in our dealers program,

please contact helene.van.os@pure-original.com