Product Information

Explore our collection of products to meet any residential or commercial need

Fresco lime paint

Lime paint, a type of paint that has existed for thousands of years, is being made again in a traditional way by Pure & Original. Fresco lime paint is a 100%  mineral paint, composed of quick lime and natural pigments. The final finish is very authentic, matte and shows different shades and strokes. Available in more than 100 colors. Mold- and bacteria resistant. More info

Classico chalk based paint
Classico chalk based paint is a professional, environment friendly, water- and chalk based paint.
It results in a beautiful matte, luxurious and powdery velvet finish. Classico is washable and available in 140 gorgeous colors tinted with natural pigments only. Very suitable for walls and furniture (no wax needed), excellent adherence and coverage. More info
Marrakech Walls
Marrakech Walls® is a revolutionary, 100% mineral paint with the appearance of Tadelakt- or a concrete look and has a silky soft surface. Marrakech Walls® is ready mixed and easy to apply, even for DIY. Available in more than 100 colors. Mold- and bacteria resistant. More info
Licetto, Washable paint


Have you always dreamed of a beautiful, matte look on the wall, but are concerned about the durability of the finish? Perhaps you want to use your favorite matte color in a humid, wet room such as the kitchen or bathroom. If so, then Licetto is a great solution! More info

Traditional Water Based Lacquer
Special Finishes
Traditional lacquer

Water-based lacquers, mainly used for doors, windows and baseboards, or as a finish on wood, are also a perfect finish to give a different and exclusive look to your walls. Our water-based Traditional Paint is especially suitable for walls, including those in bathrooms and kitchens. Pure & Original lacquers are heat-resistant, making them also a suitable paint for radiators. More info

Carazzo floor paint

NEW! Carazzo universal floor-paint is an ultra-durable, silk-matte, water-based, floor-paint but also an excellent finish for staircases and other high-traffic surfaces like kitchen cabinet-doors, commercial projects, doors and more. No top coat required. Traditionally made with respect for the environment and safety of the users. More info



Special Finishes
Special Finishes
Finishing specials

Fresco lime paint, Marrakech Walls or Classico chalk-based paint on the wall is great, but how do you protect the paint against moisture and dirt? Pure & Original offers different solutions with a wide range of finishing specials. This way you can use your favourite colour also in the bathroom or kitchen. Curious about the possibilities for preparing your wall or another surface? More info

Pure & Original® paint

Pure & Original paint is a family company proudly fabricating paint for over 70 years. Passion, knowledge and craftsmanship are at the core of our business. By sourcing the best raw materials and minerals followed by thorough testing, our paints meet the highest standards for quality, sustainability and environment. 


Bespoke service: Our Pure & Original paint is 

tinted and mixed in North America using 100% 

Pure & Original natural pigments. Paint can also

be tinted to RAL colors and others.

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If you are a professional installer, designer or architect, please contact us directly for information about our products, trade program, professional accounts or to place a commercial order. Our team is ready to assist you. Email:


If you are interested in our Qualified Painters Program, please contact:


Dealers and installers

To find a local dealer or installer please contact us

or visit our dealer's page.


Projects and publications 

Explore our curated list of inspirational projects featuring Pure & Original.




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For questions about your order or more information about Pure & Original paint in the USA, please email us at or give us a call.

Phone: 1888 292 1396

Hours: Monday - Friday  8:30 am -  5:00 pm EST


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